Universal Bar
Scaling an award winning brand with consistent, high-impact marketing.
Brand Identity / Graphic Design / Web Design / Marketing Strategy / Digital Campaigns / SEO / SEM / Analytics
Overview
Universal Bar is a well-established hospitality venue requiring ongoing creative direction, marketing execution, and digital support across multiple platforms and locations.
The challenge
With multiple venues operating under the same group, Universal Bar faced the complexity of maintaining a consistent brand identity while executing unique campaigns for each location. The fast-paced nature of the hospitality industry required constant content production, campaign rollouts, and real-time adaptability.
The challenge was to create a scalable marketing system that could deliver high-impact campaigns, maintain brand consistency, and drive foot traffic across all venues — without losing relevance or creative edge.
The approach
Phodes acted as a full-service creative and digital partner:
Ongoing graphic design and campaign creation
Brand and marketing direction
Print and digital asset production
Website and digital platform management
Multi-venue campaign execution
We ensured brand consistency while tailoring campaigns to different audiences and venues.
The outcome
Universal Bar benefited from a cohesive, professional brand presence across all touchpoints, supported by effective campaigns that drove engagement and foot traffic across multiple venues.
80%
- increase in campaign engagement across venues
60%
- increase in event attendance driven by digital campaigns
83%
- growth in social media reach
- Consistent brand execution across all locations
75%
- increase in promotional campaign ROI
- Increased repeat patronage through targeted campaigns
- Improved in-venue foot traffic during key promotions
- Faster campaign rollout times across venues
- Strong uplift in seasonal campaign performance
Have a project in mind?
I have had the pleasure of working with Didier now for over 12 years. Originally employed at my hospitality venue in Northbridge as our in-house graphic design and digital media consultant, Didier was responsible for the marketing direction of the venue, from design to implementation, for both our print and digital assets.
During his tenure, Didier was promoted by our wider group, and ultimately became responsible for 7 venues operating over 2 states in Australia.
Over this time, I also had Didier looking after my other business, The Little Bar Cart. Again, Didier helped me execute the marketing strategy which involved a complete overhaul of our website as we moved from being just a local company, to an international brand dealing with overseas customers.
Didier’s capability of being a one-stop-shop with respect to marketing, design and digital is a vital part of all the businesses I run, and I don’t know where we would be without him. I would strongly endorse Didier to any future client thinking about getting serious about their marketing an on-line presence.
Beyond just web design, he also handles our other IT needs, ensuring everything runs smoothly. His expertise in SEO has significantly boosted our search rankings, and his knowledge in crafting excellent social media ads has driven traffic and engagement to our website and resulted in bookings.
